No longer do young NASCAR racers start at their local tracks and work their way up. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. Schedule/Results. In the early 2000s, NASCAR was soaring. Games on TNT are also down by more. That's the first time in a decade that that has happened, Hebrst said. Men in particular were more put. Drivers. . Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Ill submit that this is a reason a few fans I know stopped watching the sport. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. The XFL's ratings were disappointing in Week One. Weekly races at smaller locales have come off even worse. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. So that's a positive viewership increase of 2%. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. Last year, nearly 70 million unique viewers tuned in to . When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. Formula 1 does not have a single commercial during their races on ESPN. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. I expect that will be a boon to NASCARs future. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. It would have saved a lot of time. Its certainly healthy in terms of eyeballs, Hebrst said. . The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Nepotism isnt dead in NASCAR. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Then they sharply declined in Week Two. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. . There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. Oxford Gold . Declining television ratings have been a near-constant part of the NASCAR conversation for years. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). which is a 50 percent decline . . Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Where . Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). With 38 race weekends, NASCAR doesn't take too many in-season . Since earning a 7.7 rating and 13. NASCAR Las Vegas ratings hit a new low. Overall, it is another positive and negative week. Opinions expressed by Forbes Contributors are their own. It was blatant condescension towards what was arguably the most loyal fanbase in sports. Or at least to give the appearance of it. Tiger Woods was great for golf. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . And he had a very large fan base. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. In 2019, that number had dropped to just 2.92 million. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Our share of those TVs that are tuned in is up 18%. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. American Hartford Gold. I can also dispute other reasons for it that I see being offered today. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. The NASCAR ratings for the 2022 season are the best they have been in four years. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. Standings. I remember watching it and literally wondering if I was going to see the finish of the race. (Photo by Chris Graythen/Getty Images). Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. 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